Our Signal Document.
My vote for Infographic of the year.
I’ve finally consolidated my Disqus profile after living with several rather randomly developed and deployed personae from over the years. I suffer from the early adopter syndrome of getting into things relatively early then dropping them almost immediately, then having to go back and dust off the survivors once they’ve taken hold. Same for Disqus, for which I had a profile that was at least 4 years old, and only today managed to finally consolidate and solidify.
I approach these efforts with a kind of wariness — now I can add my Facebook profile; yes it is good to connect Twitter and WordPress, and to disconnect that defunct Blogger account. It’s spring cleaning, but it must be done with intent.
The last few years have seen an accelerating acceleration of interest in and use of social sentiment and analytics. Yet the empirical evidence in the field finds that at best the indicators gleaned from this data provide insight only a bit better than listening to background noise. David Cushman adroitly addresses the issue and locates the utility of these types of metrics against a much more comprehensive (and strategic) matrix of factors.
The structural biases in sentiment are but one factor in leading to the unreliability of pure measures of its traditional constituents .
HBR Analytics Service has released an important and valuable paper on social media. Of note:
“At the C-suite level, they don’t want to talk about social media because they don’t understand it,” said the vice president for strategy at a multinational construction company. “If we don’t get education out about the benefits of social media and get business people to adopt it, it could put us at a serious disadvantage.”