Social Media in the Enterprise

HBR Analytics Service has released an important and valuable paper on social media. Of note:
“At the C-suite level, they don’t want to talk about social media because they don’t understand it,” said the vice president for strategy at a multinational construction company. “If we don’t get education out about the benefits of social media and get business people to adopt it, it could put us at a serious disadvantage.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: